Have you ever wondered why marketing experts place so much emphasis on blogging?
It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence.
Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together.
1. Blogging Lets You Show Off
When you blog with helpful information and authority, you become the expert in your audience’s eyes.
Blogging gives you the opportunity to demonstrate just how much you know about a particular topic. It enables you to show off your knowledge by being helpful and informative.
2. Blogging Enables You To Persuade
When you blog quality content, you can use that content to persuade your audience to come over to your way of thinking. Once you start blogging regularly and your audience starts to anticipate your next blog post, that’s when they begin to be influenced by what you say.
This is how you build your brand authority – by being the one your readers turn to for advice and learning what to think.
For example, if you sell houses in HOA neighborhoods, you need to persuade your readers that HOA communities are better and safer than non-HOA communities. This can be accomplished through regularly blogging.
3. Blogging Widens Engagement
Another “miracle” happens when you blog regularly with quality content. Readers want to share it. They click on your share icons and share your valuable content with their friends, who share it with their friends and so on.
Pretty soon, your sphere of influence has ballooned to unimaginable proportions. Your followers increase and you gain more trust, which ultimately leads to more sales. This widening of engagement happens organically when you blog regularly with content that is worth sharing.
4. Blogging Proves Your Relevancy
Times are fast nowadays. It’s easy to get swept to the curb if you don’t keep up with the latest trends. Blogging proves your relevancy to your readers. It lets them know that you’re out there on the cutting edge, bringing them the latest information so they can make informed decisions.
Blogging also helps your readers stay relevant, so they don’t feel like they’re working with outdated information. You become their anchor to the latest ideas and information. You become essential to their world.
Never make the mistake of thinking that your blog posts don’t matter. They are an integral part of your business in so many ways, including in building your status as an expert authority figure.
